Privacy Policy
Privacy Policy for Vatalia, Inc.
Effective Date: November 9, 2025
Vatalia, Inc. ("Vatalia," "we," or "us") is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or use our services. By accessing our website or making a purchase, you agree to the terms outlined in this policy.
This policy should be read alongside our Terms of Service and Cookies Policy.
Information We Collect
We collect the following types of information to provide you with the best possible experience:
Personal Identifiers: Your name, email address, phone number, shipping and billing addresses, and account credentials such as usernames and passwords.
Purchase Information: Details about your Living Art orders, transaction history, and product preferences.
Payment Information: Payment details are processed securely through third-party payment processors. We do not store complete credit card information on our servers.
Compliance Information: Information required for legal or tax purposes, such as government-issued identification when necessary.
Device and Usage Information: IP address, browser type, device identifiers, and browsing behavior on our website.
Communications: Feedback, survey responses, and any information you share when contacting our team.
How We Collect Information
We collect information through:
Direct Interactions: When you create an account, place an order, sign up for our email list, or contact us.
Automated Technologies: Cookies, pixels, and similar tracking technologies. See our Cookies Policy for complete details.
Third-Party Sources: Payment processors, marketing platforms, and publicly available information.
How We Use Your Information
We use your information to:
- Process and fulfill your Living Art orders
- Provide customer support and order updates
- Send promotional communications about new Canvases, botanical collections, and special offerings (with your consent)
- Improve our website and services through analytics
- Prevent fraud and ensure security
- Comply with legal and regulatory requirements
We may also use anonymized and aggregated data for research and improvement purposes without identifying individual users.
How We Share Your Information
We share your information only when necessary and in the following circumstances:
Service Providers: Third-party vendors who assist with payment processing, shipping, email delivery, marketing services, and website analytics.
Legal Requirements: When required by law or to respond to legal processes, court orders, or government requests.
Business Transactions: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
We never sell your personal information to third parties.
SMS Communications
With your consent, we may send you text messages about your orders, cart reminders, and promotional offers. Our website uses cookies to track items in your shopping cart, including abandoned carts, to determine when to send SMS reminders.
Your SMS data is protected: We do not share text messaging opt-in data or consent information with third parties. You can opt out of SMS communications at any time by replying STOP to any message or contacting us at hello@vatalia.com.
Location and Device Information
We collect location information (city and region level) through your IP address and device data to:
- Calculate accurate shipping costs
- Provide localized content and offers
- Prevent fraudulent transactions
- Improve our website through analytics
- Enable targeted advertising on platforms like Meta and Google
This information helps us deliver a better experience and ensure your orders reach you efficiently.
Your Privacy Rights
Depending on your location, you may have the following rights:
Access: Request information about the personal data we collect and process.
Correction: Update or correct your personal information.
Deletion: Request deletion of your data, subject to legal obligations.
Opt-Out: Unsubscribe from marketing emails or opt out of certain data collection for advertising purposes.
To exercise these rights, contact us at hello@vatalia.com or call (217) 414-2155.
Children's Privacy
Our services are not intended for anyone under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately and we will delete it.
Data Security and Retention
We implement industry-standard security measures to protect your information, including encryption and secure servers. While we take every precaution to safeguard your data, no online system is completely secure.
We retain your personal information as long as necessary to fulfill the purposes outlined in this policy or as required by law.
International Data Transfers
If you access our website from outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate. By using our services, you consent to this transfer.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date. If significant changes are made, we will notify you directly as required by law.
Contact Us
If you have questions or concerns about this Privacy Policy, please contact us:
Email: hello@vatalia.com
Phone: (217) 414-2155
